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Scion's Next Model Will be a Toyota, Won't be a Crossover » AutoGuide.com News

With two out of a planned three new Scion models revealed at the New York Auto Show, we sat down with brand boss Doug Murtha to discuss what’s coming next for Toyota’s youth-focused brand.

The latest rejuvenation for Scion, the current plan doesn’t stray from the brand’s origins.

Murtha, Scion group vice president, explains how partnerships with other automakers, as well as sharing within the larger Toyota lineup has long been a part of the product strategy. “It’s pretty much been the case since Scion’s launch,” he said, pointing to the xA, xB and even the recently axed iQ.

He wouldn’t clarify just what’s coming next but did drop a significant hint, stating that the new model, “falls more into the iM model,” and, “is a product that will be sold in other markets that will be sold in the US as a Scion, as opposed to bringing it as a Toyota.”

Based on Toyota’s current global product list, the options aren’t plentiful with cars like the Etios, Aygo and Verso as possible candidates.

With the removal of the iQ from Scion’s lineup, the Aygo could replace it as a new city car option. In Europe it’s available with either a 1.3-liter or a 1.0-liter 3-cylinder engine making 68 hp. It also costs just 6,800 British Pounds (roughly $12,800).

“That has always been our sourcing model to look for products in other global markets that we might not bring in as a Toyota but that we might bring in under the Scion brand,” said Murtha, commenting that there’s more to Scion than just brand-engineered models. “We don’t want to become Geo, where were basically selling cars that are either wholly built by someone else or only through partnerships,” he said. “As long as they meet the basic requirements we have as a brand we’re fine with that as a source for new product.”

No Scion Crossovers

“I’m open to any and all body type categories,” said Murtha, “as long as it meets the basic requirements and interests of our target customer.” Right now, that doesn’t include small SUVs.

“I’m open to a crossover, but as I look at crossovers in the market there’s a lot I wouldn’t want because I think they’d they’d work better with a Toyota badge on their hood than a Scion badge. Like it or not, SUVs still come with a little bit of that family-esque stigma … and I don’t think that’s what the majority of our customers are looking to project about themselves.”

Murtha also indicated that it won’t be a hybrid. While a car like the Prius c would seem to fit the bill, he says the data so far has shown buyers of the ultra-efficient city car actually tend to be older than those of the conventional Prius liftback, despite the lower price.

As for the rest of the Scion lineup, Murtha confirmed that the xB and tC will live on for a while longer with, “No immediate plans for their sunsetting or replacement.” As for the FR-S, Toyota is currently in talks with Subaru on a second-generation model with a refreshed version due out soon.
 

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Sounds like Scion is lost in tall weeds. Agreed, I'll keep my B's. If I wanted a Mazda, I'd buy a Mazda. And yes I know the FRS is a Subaru. Guess I'm too old to be a repeat customer of Scion.
 

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QNC would compete with the SOUL and Cube just fine.

FR-S is great, glad they made that.

iQ is a waste of time.

tC is alright, moved too far up in price from the beginning.

iM looks pretty solid, Matrix-esque versatility (minus cool engine options)
 

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Thanks for finding this article, this is the news I was looking for.. sounds like the xB's life is going to extend (hopefully.. I know they change their minds..).

I might wait to see what the 2016 model brings.. wish they'd use the Rubion front bumper/hood/grill...
 

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Scion is, or rather was, a company that dared to be different, to go against the grain, to create vehicles that were as unique as the people buying them, and allowed owners to further expand on that individuality even further with the many many customization options out there for them. The first gen xB is what started the trend or unique, original boxy vehicles. Scion was a lower priced alternative geared towards a younger generation that hopefully would upgrade to Toyota as their life needs changed. It seems now that Scion has lost the focus on the uniqueness that made them stand out from the rest, and none of their new models are original anymore.

So, where did Scion start losing focus? Maybe when they dropped the xB in 2007 and then came back with the second gen xB in 2008. Did they not notice the significant drop in xB sales? Did they not see something wrong here? I thought Scion was supposed to care about, and listen to, their owner base, yet them come out with cars like a rebadged Mazda 2 - the iA, and the possibility of the Aygo as a Scion model is even worse - what gives Scion???

It seems the only thing decent that Scion has come out with lately is the FR-S, one step in the right direction. But, dropping the stale second gen xB whose sales were sagging more and more every year (Scion xB - Wikipedia, the free encyclopedia the xD, as well as the iQ are quite possibly good things, but what does their replacements: the iM, iA, and possibly the Aygo say about Scion? Not much in my honest opinion - but that's just me. Although, I do seem to be getting the distinct impression from just the few posts on here, that Scion owners are not impressed with the direction Scion seems to be going...

I'm up in Ottawa, Canada, and my 2004 xB draws attention all the time, people are always asking me "what is that?" and "where can I get one?" I tell them that unfortunately Scion only made them for 3 years, and were only available in the US and if you can't find one already imported, you'd have to import it to Canada yourself. Sadly, Scion doesn't have the recognition here in Canada as it does in the US, mainly because Scion did not come to Canada until 2011 - most people here don't even know what a Scion is. I think if Scion released the same models here in Canada at the same time as in the US back in 2004, Scion might actually be a better known brand here, and maybe Scion owners would have better influence on the brand in general.

I think Scion should bring back the First Gen xB as a revamped model, not a complete change like the xB2 - which xB sales dropped dramatically with the release of the Second Gen xB and sold less each subsequent year, by the way - if Scion brought back the original xB, with a few technology updates, but essentially kept the body style and interior somewhat the same, maybe a peppier motor, and a better 5 speed manual transmission with better gearing for on the highway instead of the original 5 spd, and make them available in Canada as well, they would sell, and maybe even bring more people over to Scion.

Not that my opinion matters much, as it seems Scion may not really be listening anyways...

Cheers,

Jeff
 

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This is competing with the BMW i3, at least in ugly.

---------- Post added 06-03-2015 at 10:59 PM ----------

I think I puked a little in my mouth
 

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On par with the Scion IQ.

Bring back the box.
 

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I agree that the xB is the backbone of Scion. But apparently they have no backbone now and want to sell us rebadged competitors brands. I'll keep my box's till they fall apart. Which should be a long time.
 
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